Brian Chesky
Co-founder and CEO of Airbnb
Build something 100 people love, not something one million people kind of like. Creating something that resonates deeply with a hundred individuals, something they genuinely love and find value in, is often more impactful than creating a product or service that merely garners a lukewarm response from a million. This approach emphasizes the importance of crafting a solution that addresses a specific need or desire exceptionally well, rather than attempting to cater to a broad audience with a mediocre offering.
Peter Drucker
Management Consultant, Educator, and Author
Content stands as the nucleus of all digital marketing endeavors, embodying the pivotal essence that drives engagement, fosters connections, and shapes brand identity. It forms the bedrock of communication, whether through captivating narratives, informative articles, or visually striking media, enabling brands to establish resonance with their audience. Beyond mere communication, content's prowess extends to SEO, elevating visibility by aligning with search intent and keywords.
Mike Volpe
CMO, Angel Investor and Startup Advisor
Embracing creativity and experimentation in marketing heralds a mindset that champions innovation and adaptation. It encourages breaking free from conventional boundaries to explore uncharted territories, allowing brands to stand out amidst the noise of the digital landscape. This approach champions the notion that trying new strategies, exploring unconventional channels, and infusing unique elements into campaigns can yield invaluable insights and unexpected successes.
Rebecca Lieb
Digital content and SEO consultant
In the realm of client relations, the sentiment that 'clients don't care about labor pains; they want to see the baby' encapsulates the core focus on outcomes over processes. Clients, inherently interested in the end product or service, prioritize results that fulfill their needs or expectations. While the efforts, struggles, and complexities involved in creating or delivering a solution are crucial for the service provider, the client's primary concern remains the value derived from the finalized outcome.
Mike Volpe
CMO, Angel Investor and Startup Advisor
Embracing creativity and experimentation in marketing heralds a mindset that champions innovation and adaptation. It encourages breaking free from conventional boundaries to explore uncharted territories, allowing brands to stand out amidst the noise of the digital landscape. This approach champions the notion that trying new strategies, exploring unconventional channels, and infusing unique elements into campaigns can yield invaluable insights and unexpected successes.
